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JAMES – Your Digital Butler, the AI for personalising news reading triggers, developed in partnership by Twipe and News UK has won the DMA Award for Best Customer Retention Programme. The product also secured a bronze award for Best Use of AI. This year’s DMA Awards were held in London, presented by Russell Kane. The […]| Twipe
Introduction Many industries use Artificial Intelligence to increase productivity; news organisations are no exception. Companies are creating digital figures like JAMES (Twipe) and Klara Indernach (Express.de) to mix the computational abilities of AI with human creativity. These tools make tasks easier and offer chances for personalised reader engagement, rigorous fact-checking, and interactive content creation. Let’s […]| Twipe
