Media Logic’s Opportunity Analysis pinpoints high-potential counties, helping Medicare Advantage plans invest smarter.| Media Logic
CMS shared potential adjustments that could impact Medicare Advantage marketing. Here's what the proposed CMS rule changes entail.| Media Logic
Looking at the greatest membership changes doesn't paint the whole picture. Here's a look at the 2024 AEP winners and losers by plan type.| Media Logic
We took a look at the 2022 data to better understand the calendar cadence of both direct mail (DM) deployments and D-SNP enrollments.| Media Logic
At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.| Media Logic
Medicare disputes between payers and providers can disrupt the healthcare landscape. Here's how to navigate these disruptions effectively.| Media Logic
When a Medicare competitor exits the market, it can create a window for health plans to attract former members who are seeking coverage.| Media Logic
Our 2025 Early Medicare AEP Outlook revealed a complex landscape of factors that may drive shopping and interest in making a plan change.| Media Logic
B2C brands are discovering the remarkable reach of social promotions.| Media Logic
Our Medicare Benefits consumer survey reveals takeaways that can help marketing strategies to improve member satisfaction and retention.| Media Logic
Innovative CBO and D-SNP partnerships can help plans engage effectively and authentically with the communities they serve.| Media Logic
Our New-to-Medicare Consumer Survey looks at what truly matters to consumers just entering Medicare, and how those insights impact marketing.| Media Logic
In our survey of 2024 media preferences of older adults, get insight into the media habits that matter for acquisition and retention.| Media Logic
2024 is sure to be a busy year in the Medicare market. Here are the major events on our radar and how payers can work around them.| Media Logic
