Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue. Or why this distinction is essential to their investors. But when I do product due diligence for SaaS-focused PE/VC firms, it's| Rich Mironov's Product Bytes
In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of one-off specials and “small requirements.” There’s tremendous pressure to maximize the importance of a feature tweak to close this quarter’s big deal, and similar pressure to minimize both| Rich Mironov's Product Bytes
Product and engineering leaders tend to be analytical, and we think of prioritization as an algorithmic problem. Unfortunately, other execs see a different kind of problem...| Rich Mironov's Product Bytes
In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while. One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer| Rich Mironov's Product Bytes