Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests.| AdMonsters
Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP outlines three things you need to know about CCPA.| AdMonsters
In a privacy-first world, should we really be talking about if buyers or sellers own the data? Maybe we should be putting consumers first.| AdMonsters
Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the pay for privacy model, and where to go from here.| AdMonsters
Opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event.| AdMonsters