Publisher data will give rise to new opportunities for them, brands, and agencies to collaborate earlier on in the campaign planning process| AdMonsters
Alternative ID's are privacy-focused identifiers that allow publishers to access first-party data that is volunteered by the consumer.| AdMonsters
Web3 is proposed to give power back to consumers to own their own data and allow publishers to create stronger relationships with them.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
Today’s interview is with Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital.| AdMonsters
Opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event.| AdMonsters
A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis.| AdMonsters