Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric,| Optimizely
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. They show where users have clicked on a page.| Optimizely
Learn landing page optimization strategies with examples, checklist, and tools to refine your landing page for more traffic, sessions, and conversions| Mailmodo
Learn to build and deploy an LLM-powered chatbot from scratch. Step-by-step guide for developers to create AI-driven conversational agents.| Fresh Tech Tips
A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver.| Optimizely
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely