Featured snippets provide quick answers that show up in a highlighted box at the top of search results. But how do featured snippets affect SERP position? How do you get these 'position 0 spots?' And is it worth it?| Web Ascender
As much as you may try to envision how your users interact with your website, you can never really know unless you conduct user research. You can know who uses your website by checking your website demographics, you can know how many people click on a certain page by setting up Google Analytics, but you can’t know why and how...| Web Ascender
The right keywords help customers find your content. To know what keywords your customers are searching for, it helps to know how to use Google Adwords Keyword Planner tool. This tool, available to anyone with a Google Adwords account, gives you a long list of data to help find broad or long-tail keywords.| Web Ascender
Running Google search ads are a necessary part of promoting your product or service. Find out how to use Google ad extensions to boost your search ads.| Web Ascender
How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story.| Web Ascender
Are you getting your audience’s attention? Are your marketing efforts actually getting buyers? You can’t know the answers to these questions unless you know how to measure success. Lead conversion rate can help you do it.| Web Ascender