Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity makes funnel tracking simple. Don't believe me? Check out these 5 steps to using Microsoft Clarity funnels like a pro| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch