Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
Updated Jan '25: Did you know you can create GA4 custom events without using Google Tag Manager? This guide shows you how.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch