GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
As of July 2022, GA4 bounce rate does exist. But it's a very different metric from UA. Let's compare the two bounce rate metrics.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch