Updated Jan '25: Did you know you can create GA4 custom events without using Google Tag Manager? This guide shows you how.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
This blog explains how to create Google Analytics segments in both GA4 and UA. There are 2 distinct processes to create custom GA segments| Digital Marketing and Analytics | Root and Branch
As of July 2022, GA4 bounce rate does exist. But it's a very different metric from UA. Let's compare the two bounce rate metrics.| Digital Marketing and Analytics | Root and Branch
This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch