GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch