What are hardcore mobile games? Discover who engages the most with hardcore, strategy & RPG titles & how to monetize hardcore games well.| adjoe
How can Playtime boost IAP revenue without cannibalizing it? Discover how the rewarded ad format gives publishers an optimal in-app economy.| adjoe
Non-gaming app user acquisition to scale & reduce churn with rewarded ads. Get exclusive placements & better ROAS with adjoe Playtime.| adjoe
What are strategy games? Who plays them? How do publishers monetize them effectively? Find out the latest insights into this gaming segment.| adjoe
Discover what Maksim Butrym has worked on to give UA managers flexibility, efficiency & better performance with their campaign management.| adjoe
Discover how publisher Macadam increased its ARPDAU, engagement & eCPMs by at least 15% after integration Playtime’s rewarded solution.| adjoe
Your UA slows down – it's time to diversify your channels with incremental traffic sources. Learn why it's so crucial and how to do it here.| adjoe
What is MMP? Why do you need one? What can an MMP offer you? Scroll through our definition of a mobile measurement partner to find out more.| adjoe
Are you asking yourself: "How do I reduce churn?" Discover what causes app user churn & ways to recover churned users in your mobile app.| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
Find out how to reward app users based on your user types and motivations. Give app users rewards for engagements? (2025 updated)| adjoe
Discover the importance of cost per install in your campaigns. Why does CPI matter in mobile adtech & which other KPIs should you track with it? Read more.| adjoe
Learn user acquisition tactics to address the UA challenges most mobile game advertisers face, as shared by experts at GamePro 2024.| adjoe
Are rewarded ads worth it? Discover the state of these ads & what publishers must tackle to ensure they enjoy the benefits of rewarded ads.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
What is Daily Active Users DAU? Daily active users definition, how to calculate DAU, importance in app’s user acquisition & monetization 2025| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe