Candivore Enjoys Higher LTV, Installs & ROAS | adjoe
Discover how Tel Aviv-based games developer Candivore supersized its LTV, ROAS & installs after teaming up with adjoe & its rewarded ad unit.| adjoe
Discover how Tel Aviv-based games developer Candivore supersized its LTV, ROAS & installs after teaming up with adjoe & its rewarded ad unit.| adjoe
ARPDAU is Average Revenue Per Daily Active User. We cover how to BOOST ARPDAU with rewarded ads, user segments, promotions, and IAP in 2025| adjoe
Find out how Parisian publisher TapNation found new high-quality traffic for its apps & enjoyed 50% higher retention rates + longer session durations.| adjoe
Revenue forecasts & engagement times: Discover the most popular games & trends based on data from the Mobile Games Index 2025 & beyond.| adjoe
There's one link that most miss in their hybrid monetization. Yet, this one element allows to effectively monetize even non-payers. Read now.| adjoe
What are rewarded video ads in mobile advertising? Discover why rewarded video ads is popular for advertisers, publishers & users. 2025 guide!| adjoe
What are hardcore mobile games? Discover who engages the most with hardcore, strategy & RPG titles & how to monetize hardcore games well.| adjoe
Discover why mobile A/B testing is a no-brainer for app optimization. Find out what to test & best practices for A/B testing your mobile app.| adjoe
How can Playtime boost IAP revenue without cannibalizing it? Discover how the rewarded ad format gives publishers an optimal in-app economy.| adjoe
What’s the deal with mobile gaming’s latest hit genre? Discover how hybrid-casual games differ from other games & how they monetize apps.| adjoe
What are social casino games in mobile gaming? Discover top characteristics of social casino games 2025 genre, who’s playing them & how they are monetized.| adjoe
What are strategy games? Who plays them? How do publishers monetize them effectively? Find out the latest insights into this gaming segment.| adjoe
What are interstitial ads in mobile adtech? Find out the benefits, drawbacks & mobile interstitials and how to use them.| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
The most engaged users out there are women playing mobile games. Yet, their potential is not fully realized. Learn what’s holding it back.| adjoe
Continuously testing your current, past, and new UA channels is essential for your app’s growth. Here’s how to do it effectively.| adjoe
Discover what casual games are in the mobile app economy. Explore key features, types of casual games, demographics & monetization methods.| adjoe
Times are tough in adtech. Leverage the latest app monetization trends for 2025 – from engagement mechanisms & fair ad mediation.| adjoe
What is your app’s active user rate & how do you calculate it? Find out why successful mobile publishers must maximize their AUR here.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
Read about average revenue per daily active user (ARPDAU). How do you calculate ARPDAU & why should you track your app’s performance with it?| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
What is Daily Active Users DAU? Daily active users definition, how to calculate DAU, importance in app’s user acquisition & monetization 2025| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe
What are mobile board games? Discover the characteristics of apps in this genre, the top mobile board games worldwide & how they monetize.| adjoe
What are offerwall ads? Discover why app publishers turn to offerwalls to monetize their apps & the benefits of doing so.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe
