Your latest event recap post has 12 views. And if you look closely, most of those views are from your colleagues. There’s an event next month, too, and an associated recap sits on the content calendar. You have the sinking feeling that eyeballs on that one will be just as few. It’s not just event […]| EveryDeveloper
As marketers, we often dream of users having an ideal website experience: They arrive on the home page, and after admiring the headline’s messaging, they easily navigate to the place with the exact answer to their question. The real world is a bit messier, isn’t it? For one, many queries are sought with offsite searches, […]| EveryDeveloper