Dive into the evolution of MMM and how Recast is revolutionizing traditional practices to meet today's dynamic marketing needs.| Recast
Marketing Mix Modeling’s main goal is to find the incremental return of every marketing investment, but how can you validate your model?| Recast
You can boost revenue by scientifically optimizing your marketing spend. What could go wrong? It turns out that many things can.| Recast
Since GDPR, iOS14, and newer privacy regulations, digital tracking has become broken. This is where Modern Marketing Mix Modeling comes in.| Recast
If you’re seeing that MTA is less and less effective, and you have your eyes on MMM, here's what you need to know.| Recast
Bayesian methods for Marketing Mix Modeling (MMM) have been growing in popularity. In this article, we discuss the core advantages of using Bayesian methods.| Recast