Marketing Mix Modeling (MMM) has been around since the 1960s, where it was used to correlate spikes and dips in sales to marketing activity. There has been a recent resurgence of interest in marketing mix modeling, as consumers increasingly opt out of digital tracking and digital-first brands mature to offline … Marketing Mix Modeling Software: Build vs Buy Calculator Read More »| Recast
Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
How does Google LightweightMMM work? We break down the core features of Google's open-source media mix modeling package.| Recast
How does Uber Orbit work? We break down Orbit's methodology, how long it takes to run and how to action the MMM's output.| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast