50+ mental model examples and their explanations. There are five categories: success, decision-making, biases, business, and human nature:| Frontera
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
In 2001, Jeff Bezos received advice that shaped Amazon's fate. Here's his story and how businesses become great using the flywheel effect:| Frontera
Why Hooters Air failed, why Bloomberg Media succeeded, and how to increase your chances of winning in business with your circle of competence:| Frontera
How Marlboro risked its growth with light cigarettes, why Rolex created Tudor, and how to avoid brand dilution:| Frontera