Why A Winning Brand Positioning Demands Weaknesses (And How To Embrace Them) - Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
Social proof doesn't sell — it reassures. Here’s how most B2B brands get this backward in their messaging and how to fix it:| Frontera
Can higher expectations actually create better outcomes? Here's what the priming effect is and how to use it to your benefit in business:| Frontera
How T-Mobile beat giants in their own game, how Zara changed fashion, and how to use Framestorming to find the right focus for your brand:| Frontera
How to espace from “perfect competition” and get monopoly-like advantages as a B2B brand by reducing your competition:| Frontera
How McKinsey became McKinsey, why a bank said they love their clients because of their money, and how to use values to build a winning brand:| Frontera
Frontera is a brand strategy consultancy. We help you stand out as a distinct brand and outmaneuver the competition with a clear strategy.| Frontera
Why Rolex increased its ad budget in the 2008 crisis, how mental availability shapes customer decisions, and how to use it to grow your brand:| Frontera
What marketing bottlenecks keep B2B brands stuck, and their different symptoms to fix the right problem(s):| Frontera
How triggers start your clients' buying journey, 16 B2B buying trigger examples, and how to use them to make your marketing relevant:| Frontera
How serving two customer types almost killed Hubspot, why you should choose an ideal client profile, and how to choose it to grow faster:| Frontera
How some brands turn customers into believers, why customers buy ideologies in crowded markets, and how to develop one to stand out:| Frontera
How category ladders shape buying decisions and how to use them to become the obvious choice in your category:| Frontera
50+ mental model examples and their explanations. There are five categories: success, decision-making, biases, business, and human nature:| Frontera
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
How two students beat giant internet companies, how goal dilution kills believability, and how to avoid it to have a persuasive brand message:| Frontera
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
The Lindy Effect states the older an idea or a technology gets, the longer it'll live in the future. Here's how to use it in business and life:| Frontera
Talent stacking is increasing your chances of success by becoming good at many skills, rather than trying to become the best at one.| Frontera
How Autodesk became a $60 billion company by staying specific, and why narrow positioning beats generic positioning:| Frontera
How Financial Times stood out as a new newspaper, how “isolation” increases memorability, and how to make your brand distinct:| Frontera
How a rental company with seven cars became a global giant, how to find gaps in crowded markets, and how to find your brand’s unique positioning:| Frontera
How a fruit supplier dominated the market with one product, how sacrifices grow brands, and three sacrifices you can make for your brand:| Frontera
How LEGO came to the brink of bankruptcy, how a 35-year-old CEO saved it, and how to do company analysis for a successful positioning:| Frontera
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win:| Frontera
There is a common misbelief about how B2B buyers vs consumers make a purchase decision. And it costs B2B brands sales. Here's how to fix it:| Frontera
Here's how a Harvard Professor helped McDonald's increase milkshake sales by 400% with the jobs-to-be-done framework. And how you can use it:| Frontera
In 2001, Jeff Bezos received advice that shaped Amazon's fate. Here's his story and how businesses become great using the flywheel effect:| Frontera
Warren Buffett says he looks for sustainable competitive advantages in a business. Here's what he meant with examples and how to build yours:| Frontera
How 5 words brought billions of dollars to a city, why your brand needs a bold narrative to stand out, and how to create one:| Frontera
How Rolls-Royce changed the aviation industry forever, why you have to ignore the competition to grow, and how to differentiate with value innovation:| Frontera
How KitKat became the chocolate bar for breaks, how Rolex became Rolex, and how to use buying triggers to create demand:| Frontera
In 2001, Yellow Tail entered the competitive US wine market. And they managed to dominate it. Here's how to use the Blue Ocean Strategy:| Frontera
Ryanair started roasting its customers on social media. And their sales grew. Here's why it worked and how to value tradeoffs for your brand:| Frontera
Why Hooters Air failed, why Bloomberg Media succeeded, and how to increase your chances of winning in business with your circle of competence:| Frontera
How Marlboro risked its growth with light cigarettes, why Rolex created Tudor, and how to avoid brand dilution:| Frontera
How Aston Martin became an iconic brand, why Rolex doesn’t sponsor football matches, and how to use brand associations to occupy customers’ minds:| Frontera
How a $200 billion behemoth lost to two college dropouts, how the business life cycle resembles a game, and how to turn your size into a weapon| Frontera
How Salesforce conquered the CRM market, why Tesla’s first car was the Roadster, and how to use the Bowling Alley Strategy to drive growth| Frontera
How BMW became the ultimate driving machine, why your brand needs an enemy, and how to counter-position against a competitor to grow faster:| Frontera
How we started buying diamond rings, how Starbucks justified their overpriced coffee, and how to use anchoring to position your brand| Frontera
How Steve Jobs changed tech retail forever, why best practices make your brand average, and how to stand out with cross-industry innovation:| Frontera
The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for Lucky Strike.| Frontera
How Swiss watchmakers survived the Japanese invasion, how one argument increased Lamborghini’s profits, and how to reposition for growth:| Frontera
How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:| Frontera
How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand:| Frontera
