Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How a rental company with seven cars became a global giant, how to find gaps in crowded markets, and how to find your brand’s unique positioning:| Frontera
How 5 words brought billions of dollars to a city, why your brand needs a bold narrative to stand out, and how to create one:| Frontera
How KitKat became the chocolate bar for breaks, how Rolex became Rolex, and how to use buying triggers to create demand:| Frontera