Product management and customer success bookend the customer value continuum. Here's why they need to be best friends if they're not already.| Product Management University
The customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard. Here are 5 steps to create one.| Product Management University
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University