A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
Here are seven blatant call to action mistakes that hurt your conversions and fixes that help. Check if you are making the same CTA blunders.| Blog
Need some ideas to experiment with your call to action buttons for higher conversions? Read this guide to know 4 major factors that make a kick-ass call to action.| Blog
Website optimization is process of using strategies & experiments to improve performance of your website, drive traffic & increase conversions. Learn more.| Website
Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary
Heatmap is a graphical representation of the most engaging areas of a website.| VWO Glossary
The drop-off rate sometimes referred to as the abandonment rate, is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.| VWO Glossary