Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance