This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance