Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.| Lighter Capital
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.| Lighter Capital
Raising funds? Just want to know how valuation works? Learn how to value your startup with our Quick Guide for SaaS founders.| Lighter Capital
Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much about revenue streams. While it’s true that many investors look at future potential, they also care about your current performance. In fact, your current revenues are a good predictor of your potential revenue in the future.Unlike one-time deals or one-off services rendered to clients, recurring revenue — such as revenue derived from subscriptions — ar...| Lighter Capital
When you’re just beginning to build your startup, funding options are limited. Traditional banks won’t talk to you. VCs want to see traction; and angels want to see a great MVP. Debt financing isn't an option yet, because you don’t have revenue. And on the off chance that you can pique the interest of investors at this early stage, you’ll give up a large chunk of equity for their money. So what are your options?| Lighter Capital
How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.| Lighter Capital
.png)
Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.| Lighter Capital
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.| Lighter Capital
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.| Lighter Capital
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
SaaS startup financials often report cost of goods sold wrong, or don't account for it at all! Here's how to get it right.| Lighter Capital