What is ACV and what's a typical ACV for a SaaS business? We explain annual contract value, how to calculate it, and more.| Lighter Capital
Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.| Lighter Capital
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.| Lighter Capital
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.| Lighter Capital
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.| Lighter Capital
When you’re just beginning to build your startup, funding options are limited. Traditional banks won’t talk to you. VCs want to see traction; and angels want to see a great MVP. Debt financing isn't an option yet, because you don’t have revenue. And on the off chance that you can pique the interest of investors at this early stage, you’ll give up a large chunk of equity for their money. So what are your options?| Lighter Capital
How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.| Lighter Capital
Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.| Lighter Capital
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.| Lighter Capital
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.| Lighter Capital
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.| Lighter Capital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
SaaS startup financials often report cost of goods sold wrong, or don't account for it at all! Here's how to get it right.| Lighter Capital