Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]| The HOTH
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If you want your content to rank at the top of Google’s search results, its algorithm has to trust your website. How do you gain Google’s trust? The #1 way is through link-building, which is the process of ‘building’ links from other websites that ‘point back’ to your content. A link from an external site […]| The HOTH
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After analyzing a ton of SEO data, we've found the best anchor text ratios for 2022. These ratios will help you achieve higher rankings and avoid penalties.| The HOTH
Thinking of buying backlinks in 2024? Learn the risks and alternatives to protect your site's integrity and enhance SEO effectively in this guide.| The HOTH