What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.| AppsFlyer
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.| AppsFlyer
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.| AppsFlyer
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer