Elephant in the room - the TikTok ban. Here's the latest. Plus, a contingency plan just in case TikTok can't finesse this thing.| The Shelf, a Data-First Influencer Marketing Company
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.| Pew Research Center