Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely different approaches,| Buyer Persona Institute
Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute