Innovative retailers are utilising IoT to improve store operations, enhance customer experience and to drive more conversions. IoT technology is revolutionising the retail industry, yielding advances and new opportunities in customer service, throughout the supply chain and brick-and-mortar stores.| blog.trginternational.com
The retail overview in 2018 is revolving around personalisation and connecting directly with each consumer. When a customer feels that they are at the centre of the shopping experience, they stick around and buy more, therefore, a retailer must understand what motivates and appeals to its customers.| blog.trginternational.com