Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
An introduction to Vladimir Propp's narrative theory, 7 character types and the spheres of action, with definitions and examples.| Media Studies
Learn about mythemes and how culturally important myths can reveal our values and ideology in our guide to Claude Lévi-Strauss' theory.| Media Studies
Have you ever noticed models on magazine covers share very similar poses? That is because they are following some tried and tested looks.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
An introduction to Todorov's narrative theory, including examples and definitions of equilibrium, disequilibrium, disruption and repair.| Media Studies
An introduction to Propp's constant elements that underline all narratives in our summary of his 31 functions.| Media Studies
Explore the cultural importance of the chosen one character trope and why it appeals to producers and the audience.| Media Studies
Learn more about the importance of causality in narrative structure with our simple guide to this media studies concept.| Media Studies
Feature-length films and 30-second advertisements are mainly driven by two narrative codes. This brief guide will take you through both.| Media Studies
Develop your understanding of how films construct meaning through their structure with our introduction to "La Grand Syntagmatique".| Media Studies
An introduction to this important principle of efficient and effective storytelling with definitions and examples from popular media texts.| Media Studies
Revising media studies? Find out more about the importance of codes in the study of signs with our definition and examples.| Media Studies