Updated Jan '25: Did you know you can create GA4 custom events without using Google Tag Manager? This guide shows you how.| Digital Marketing and Analytics | Root and Branch
With GA4 EVERYTHING is an event. What does that mean exactly? Check out this overview of events in GA4 vs UA to get the details.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch