Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch