Many of us (myself included) confuse data collection for digital analytics. My theory: things will be better if we get them straight| Digital Marketing and Analytics | Root and Branch
With GA4 EVERYTHING is an event. What does that mean exactly? Check out this overview of events in GA4 vs UA to get the details.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch