We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her.| AdMonsters
AdMonsters reached out to LiveIntent's CMO Kerel Cooper to learn what he thinks of the current newsletter surge and what his predictions are for the future.| AdMonsters
ID5 launched Inside, a partnership program creating an ecosystem of technology companies supporting ID5's Universal ID as a cookieless alternative.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Keith Petri, CEO, lockr, says the impending third-party cookie deprecation is an opportunity for publishers to regain control.| AdMonsters