The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
Zero-party data is a relatively new concept (having been coined only three years ago), and adtech likes to take time settling into new ideas.| AdMonsters
Keith Petri, CEO, lockr, says the impending third-party cookie deprecation is an opportunity for publishers to regain control.| AdMonsters