“Is my account spending its budget efficiently?” It’s a question every Google Ads advertiser should be asking every month if not every week. Yet…answering this question is hard! How do you know? You could look at all the individual search terms and decide if their clicks are worth the money. With THOUSANDS of search terms … Continue reading "Google Ads Script – Lin Rodnitzky Ratio"| ᴎils rooijmans
Let’s talk PMax search terms… You are a PPC Pro, so you LOVE your keywords, right? Keywords are _the_ most powerfull signal of intent. Keywords are great to target. AND keywords are great to UNtarget (exclude/negate). Adding negative keywords to our accounts is one of the best ways to reduce wasted ad spend and increase … Continue reading "Google Ads Script – Performance Max Non-Converting Search Term Alerts"| ᴎils rooijmans
Performance Max is a black box. Extremely little data about its performance is shared with us via the Google Ads interface. Yet, we all crave this data. In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… my Harar French press would win. BUT, the thing … Continue reading "Google Ads Script – PMax Trending Search Categories"| ᴎils rooijmans