We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits.| Customer Marketing Alliance
We're the biggest advocate of customer marketing around. Fact. And we're on a mission to grow, support, and connect customer marketers in every corner of the globe.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing.| Customer Marketing Alliance
Building effective collaboration between product marketing and customer marketing is essential. In this article, discover insights on these distinct yet complementary roles, the importance of cross-team collaboration, and practical advice on how both teams can align.| Customer Marketing Alliance
Engagement marketing is a customer marketer’s bread and butter. When employed by a customer marketer, It’s about connecting with your customer base and creating meaningful experiences that foster brand loyalty.| Customer Marketing Alliance
Amie creates course content here at PMA, and loves researching the newest goings on in the marketing world to make engaging and tailored programs.| Customer Marketing Alliance