There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Learn how to create a go-to-market strategy that ensures the success of your product launch or market expansion with valuable insights from our team of experts.| SmashBrand
Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand