See how a packaging refresh led to a 13pt increase in purchase intent for Aspire Energy, driving stronger engagement and expansion into retailers like Walmart.| SmashBrand
Branding can be an elusive subject in the industry. With all the definitions out there, there’s one word that sums it all up.| SmashBrand
How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.| SmashBrand
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.| SmashBrand
See how we helped Ollie achieve a 19pt increase in purchase intent with our integrated approach to brand development and packaging design.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
In this complete guide for developing a brand extension strategy, you will discover how to capture greater market share with your next product launch.| SmashBrand
Sounds cheesy, but the fastest way to the checkout aisle is through your buyer’s heart. Competition is steep; only eye-catching designs distinguish themselves.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
Learn how we helped Zing Zang experience a 7pt increase in purchase intent through our integration brand development and packaging design process.| SmashBrand
See how we helped Yucatan Guacamole experience a 30% increase in sales through our integrated brand development and packaging design process.| SmashBrand
Learn how we helped Red Gold Tomatoes experience a 15pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here's what you need to know.| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
Learn how to create a successful CPG influencer marketing campaign. Find out the best methods for leveraging influencer marketing and what to watch out for.| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Don’t let your products look outdated. Check out the latest packaging design trends so your brand can stay relevant in a new decade.| SmashBrand
Integrated CPG brand design and testing agency. Data-driven approach guarantees impactful brand positioning, packaging, and innovation that drives purchase.| SmashBrand
If your package design isn’t optimized for consumers, you won’t see the ROI you need. Learn why a data-driven approach leads to greater market success.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
How do you take your company from good to great? Create an effective strategy that strengthens and expands your brand footprint. This article shows you how.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand