There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the importance of brand recall in CPG market. This article covers different ways that your brand can increase customer retention and line extension.| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
Your brand voice is your personality. Learn how to develop it and help your brand stand out from the competition and attract new customers.| SmashBrand