Naming and branding are essential for creating a strong brand identity. Learn the steps to build a memorable and meaningful brand name and visual identity here.| SmashBrand
Rebranding package designs requires in-depth research, strategic goals, and impactful design. Learn how updating package designs helps brands stand out.| SmashBrand
Want to understand the variations between Corporate Branding Vs. Product Branding techniques and strategies? This article is the ideal starting point for you.| SmashBrand
Learn the recent trends and strategies for creating winning products in this complete guide where we discuss the best box packaging design ideas for 2024.| SmashBrand
Consumer demand for sustainable packaging is on the rise. Learn what that means for your brand and how to implement eco-friendly packaging that consumers want.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
If your package design isn’t optimized for consumers, you won’t see the ROI you need. Learn why a data-driven approach leads to greater market success.| SmashBrand
FMCG products have only seconds to compel impulse purchases. Review the ongoing package design testing strategies brands need to win consumers at shelf.| SmashBrand
Your brand voice is your personality. Learn how to develop it and help your brand stand out from the competition and attract new customers.| SmashBrand