There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.| SmashBrand
See how a packaging refresh led to a 13pt increase in purchase intent for Aspire Energy, driving stronger engagement and expansion into retailers like Walmart.| SmashBrand
Oregon State University worked with Nike to redesign their logo and develop a whole, across the board rebrand. Learn about Branding| SmashBrand
Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.| SmashBrand
How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.| SmashBrand
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.| SmashBrand
Customers like to buy products from online stores for many reasons, including a flexible return policy, good-quality products, and wide availability. Due to this increasing trend in online sales, the e-commerce world has become exponentially crowded. Under such conditions, innovative e-commerce packaging can make a huge difference. Great e-commerce packaging safeguards the product and serves| SmashBrand
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Thirsting for a beverage packaging design that performs? Learn the best strategies for drink products and how to identify innovative packaging opportunities.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.| SmashBrand
This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
Looking for an ultimate guide to brand voice development? You are in the right place. This article explains everything in simple, yet highly effective way.| SmashBrand
See how we helped Ollie achieve a 19pt increase in purchase intent with our integrated approach to brand development and packaging design.| SmashBrand
Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.| SmashBrand
Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.| SmashBrand
Rebranding package designs requires in-depth research, strategic goals, and impactful design. Learn how updating package designs helps brands stand out.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Stay up to date on the latest trends and innovations in alcohol packaging design. Learn the right way to stand out and win in the competitive alcohol industry.| SmashBrand
There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.| SmashBrand
Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
Launching a new product, brand, or category? These branding and packaging design tactics will help you become an industry leader and stand out in the market.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
Learn the importance of brand recall in CPG market. This article covers different ways that your brand can increase customer retention and line extension.| SmashBrand
We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
Learn how we helped Zing Zang experience a 7pt increase in purchase intent through our integration brand development and packaging design process.| SmashBrand
See how we helped Yucatan Guacamole experience a 30% increase in sales through our integrated brand development and packaging design process.| SmashBrand
Learn how we helped Red Gold Tomatoes experience a 15pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Integrated CPG brand design and testing agency. Data-driven approach guarantees impactful brand positioning, packaging, and innovation that drives purchase.| SmashBrand
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
The brand development process is a crucial strategy for enhancing and growing a brand's presence in the market. It's how you identify a brand's distinct positioning.| SmashBrand