Considering a website rebrand and want to take the right steps? You're in luck. This complete website rebranding guide discusses everything you must know.| SmashBrand
There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.| SmashBrand
More than inspiration, we've identified the key takeaways from some of the best rebranding examples for the past several decades.| SmashBrand
Do you know what it takes to successfully rebrand a logo? There's a lot more to it than you think which is why we have created this guide to logo rebranding.| SmashBrand
Learn how to rebrand a company with our comprehensive guide, detailing the essential steps in the correct sequence for a successful brand transformation.| SmashBrand
Oregon State University worked with Nike to redesign their logo and develop a whole, across the board rebrand. Learn about Branding| SmashBrand
Do you want to know what is product branding? This article explains all the fundamental concepts of product branding in detail, making it easier to understand,| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
With over two decades of rebranding experience, we've compiled a comprehensive list of the primary reasons for rebranding a company and how to do it right.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.| SmashBrand
More than a rebranding checklist, we've created a comprehensive guide on creating a successful roadmap setting you up to take your brand to the next level.| SmashBrand
This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
A detailed look at the packaging design process. From early concepts to the final print, here's an end-to-end look at how to create packaging that performs.| SmashBrand
Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Learn how to create a go-to-market strategy that ensures the success of your product launch or market expansion with valuable insights from our team of experts.| SmashBrand
Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand