Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Could the testing phase be the most important part of your redesign? Let’s review the tenets of packaging testing and its role in your packaging redesign.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Learn how to create a go-to-market strategy that ensures the success of your product launch or market expansion with valuable insights from our team of experts.| SmashBrand
Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand