Your customers' experience with your brand can't be improved until you know what they go through. This is where customer touchpoints come into play!| Snovio Labs
In sales terms, a white whale (or simply whale) is a lead that has the potential to bring enormous sales revenue to a company. Here's how to sell to| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.| Sales Glossary
Find everything you need to know about cold email sequences with inspiring email examples. Learn the best practices for making effective cold email sequences and create campaigns that convert to grow your business.| Snovio Labs
What is a drip campaign or drip marketing? Find out the definition of a drip campaign, learn how to create one, and get expert insights.| Sales Glossary