Buying intent, also known as purchasing intent, is the probability, the degree of willingness and inclination of consumers to buy a product or service. Here's how to define it for your business.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and befriend decision-makers.| Sales Glossary