Social media engagement is shifting in 2025. From interest graphs redefining content discovery to fandoms driving brand influence, community-building is changing fast. Explore the three biggest trends shaping how brands connect, engage, and grow online.| The Shelf, a Data-First Influencer Marketing Company
UGC is taking over social media in 2024. Find out why 65% of Gen Z call themselves creators and how brands are blending UGC with influencer content to crush engagement and build trust.| The Shelf, a Data-First Influencer Marketing Company
So, the type of content you post depends on the social media algorithms - whether the interest graph or the social graph powers your feed.| The Shelf, a Data-First Influencer Marketing Company
No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue| The Shelf, a Data-First Influencer Marketing Company