Optimizing for AI search is no longer something marketers can ignore, which presents the need for AI visibility tools. Why is AI search optimization now mandatory? Here’s a quick overview of the current state of search marketing: 60% of Google searches ended in zero clicks in 2024 71% of people now use AI platforms like […]| The HOTH
Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using schema markup for AI adds context, builds trust, and increases your chances of appearing in AI-generated responses. But why is that? What is schema markup? You can think of schemas […]| The HOTH
It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional […]| The HOTH
With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough. Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility. Traditional SEO measurements don’t include things like: Zero-click searches. These […]| The HOTH
Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks. While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths. After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily. The […]| The HOTH
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]| The HOTH
With a 2025 recession looming, fueled by market instability, trade wars, and general uncertainty, businesses are starting to tighten budgets once again. And just like every other recession, the marketing budget is often the first on the chopping block. Specifically, digital marketing — especially SEO and content — gets slashed because it’s a long-term investment […]| The HOTH
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. In the digital PR world, you connect […]| The HOTH
Search intent is one of the most imporant ranking factors for SEO. Learn how to determine search intent, and use it to rank your pages!| The HOTH
Use this tool as a Free Google Keyword Planner tool alternative: Do keyword research, get search volume, and more with this keyword tool.| The HOTH
In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO […]| The HOTH
Google Search Console Insights helps websites track content performance and discover how visitors interact with it online.| The HOTH
Mobile-first indexing has been lingering all year since Google announced in March it would only use the smartphone Googlebot for indexing. What does this mean for your site? Basically, if your site is desktop-only it will no longer be seen in search. This includes content like comments, data, images, videos, or anything else you want […]| The HOTH
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Struggling with search visibility? HOTH Link Outreach simplifies SEO, enhancing your online presence with our comprehensive backlink service.| The HOTH
Google Search, Images, and Maps account for 92.96% of global traffic, which is why ranking on Google is such a big deal for any SEO strategy. Yet, if you want to find success with SEO, you need the proper tools to analyze your progress through KPIs like click-through rate (CTR), impressions, and page views. If […]| The HOTH
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Learn how to conduct a content gap analysis to identify missing content opportunities, improve your SEO, and drive more traffic to your website.| The HOTH
Use our backlink checker tool to see how many backlinks you have, your anchor text, and even spy on your competitor's backlinks!| The HOTH