Learn how the decline of tracking pixels impacts marketing measurement and how to navigate this challenge in a privacy-focused world.| Recast
Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
This post will focus on understanding the history of econometrics to explain the wider context of trends that have shaped the field.| Recast
Marketing Mix Modeling’s main goal is to find the incremental return of every marketing investment, but how can you validate your model?| Recast
If you’re a business that relies in any way on user-level data to shape your marketing strategy, that’s not much to be hanging on to.| Recast
In this article, we will explore the concept of data clean rooms and their effectiveness in solving the attribution problem.| Recast
This article recaps the key events that have changed how brands think about tracking and analytics, and the implications this comes with.| Recast
There are three main ways that consumer brands measure marketing effectiveness. Here's why you should use all three of them together.| Recast
Marketing attribution is a complex topic, and most marketers don't know all the methods available or their strengths and weaknesses.| Recast
Discover how to overcome challenges in adopting marketing mix modeling and leverage its insights to drive better marketing decisions and ROI.| Recast
How can your organization shift from legacy to modern media mix modeling? We explain how to operationalize modern solutions in your business.| Recast
Explore the limitations of digital tracking in e-commerce marketing and its impact on campaign evaluation and strategic decision-making.| Recast